Strategy that works.





Turning strategy into results for consumer, platform and service businesses.
Results that endure.





Turning strategy into results for consumer, platform and service businesses.



Strategy that works.
Turning strategy into results for consumer, platform and service businesses.



Results that endure.
Turning strategy into results for consumer, platform and service businesses.
About

About hiconiQ

hiconiQ is a boutique advisory focused on consumer, platform and service businesses.

 

hiconiQ works hands-on, aligning strategy and execution in operating reality – where every decision has to prove itself.

 

Heiner Offenbächer leads hiconiQ with more than 18 years of experience across operating roles at CECONOMY / MediaMarktSaturn and eight years at Booz & Company (now Strategy&).

LinkedIn profile

Deep expertise

18+ years of experience turning strategy into measurable results.

40+ projects across consumer, platform and services.

Senior-led impact

Senior-led delivery with full commitment from start to finish.

Consistent quality.

No junior handoffs.

Adaptive delivery

Roles adapt to the specific situation - from embedded work to independent execution.

Scalable through a trusted expert network.

Deep expertise

18+ years of experience turning strategy into measurable results.

40+ projects across consumer, platform and services.

Senior-led impact

Senior-led delivery with full commitment from start to finish.

Consistent quality.

No junior handoffs.

Adaptive delivery

Roles adapt to the specific situation - from embedded work to independent execution.

Scalable through a trusted expert network.
FUNCTIONAL EXPERTISE

From know-how to results.
Execution that moves the numbers.

Strategy & Growth

Less busywork, more momentum - clarity now, fast execution next.
View case studies

Strategy & Growth

Less busywork, more momentum - clarity now, fast execution next.
  • Strategy & Business Model Redesign
  • Value Creation Plan (VCP)
  • Growth & Market Entry
View case studies

Transformation & Operating Model

Design that turns intent into momentum – for lasting change.
View case studies

Transformation & Operating Model

Design that turns intent into momentum – for lasting change.
  • Enterprise Transformation Programs
  • Operating Model & Organization Design
  • Post Merger Integration & Carve-Outs
View case studies

Performance & Turnaround

Performance that funds critical change — reducing the need for extra budget.
View case studies

Performance & Turnaround

Performance that funds critical change — reducing the need for extra budget.
  • Performance Improvement
  • Turnaround & Restructuring
  • Efficiency & Cost-to-Serve Optimization
View case studies

Transformation & Operating Model

Design that turns intent into momentum – for lasting change.
View case studies

Transformation & Operating Model

Design that turns intent into momentum – for lasting change.
  • Enterprise Transformation Programs
  • Operating Model & Organization Design
  • Post Merger Integration & Carve-Outs
View case studies

Strategy & Growth

Less busywork, more momentum - clarity now, fast execution next.
View case studies

Strategy & Growth

Less busywork, more momentum - clarity now, fast execution next.
  • Strategy & Business Model Redesign
  • Value Creation Plan (VCP)
  • Growth & Market Entry
View case studies

Performance & Turnaround

Performance that funds critical change — reducing the need for extra budget.
View case studies

Performance & Turnaround

Performance that funds critical change — reducing the need for extra budget.
  • Performance Improvement
  • Turnaround & Restructuring
  • Efficiency & Cost-to-Serve Optimization
View case studies
Sector expertise

Deep sector expertise.
Fast context.
Sound judgment.

Good advice requires more than cross-sector perspective. It comes from understanding the operating reality of a sector.

 

With a clear focus on consumer & retail, platforms and services, hiconiQ has built deep insight into how these sectors operate, the challenges they face and the levers that consistently drive results and create value.

 

This enables a hands-on engagement from day one – grounded in facts, with no guesswork and a fast ramp-up.

Consumer & Retail

  •   Retailers
  •   Consumer Brands
  •   Omnichannel & D2C

Platforms

  •   Service & Matching Platforms
  •   E-commerce Marketplaces
  •   Listings & Classifieds

Services & Subscriptions

  •   B2B & B2C Services
  •   Consumer Subscriptions
  •   SaaS Solutions
Get in touch
Sector expertise

Deep sector expertise.
Fast context.
Sound judgment.

Good advice requires more than cross-sector perspective. It comes from understanding the operating reality of a sector.

 

With a clear focus on consumer & retail, platforms and services, hiconiQ has built deep insight into how these sectors operate, the challenges they face and the levers that consistently drive results and create value.

 

This enables a hands-on engagement from day one – grounded in facts, with no guesswork and a fast ramp-up.

Services & Subscriptions

  •   B2B & B2C Services
  •   Consumer Subscriptions
  •   SaaS Solutions

Consumer & Retail

  •   Retailers
  •   Consumer Brands
  •   Omnichannel & D2C

Platforms

  •   Service & Matching Platforms
  •   E-commerce Marketplaces
  •   Listings & Classifieds
Get in touch

Selected organizations served

CASE STUDIES

Work done in real operating environments.

Selected projects delivered for clients.

More case studies
Case Pic - Strategic Repositionning
Pivoted from growth-at-all-costs to profitability
Pivoted from growth-at-all-costs to profitability
Commercial and cost discipline focused growth.
Case Pic - Strategy Shift
Shifted from hands-off to operating group
Shifted from hands-off to operating group
New strategic direction strengthened operational grip.
Case Pic - TOM
Centralized operating model to cut costs and execute faster
Centralized operating model to cut costs and execute faster
>€100m savings commuted into the budget through structural simplification.
Case Pic - Turnaround
Stopped cash burn and restored profitability
Stopped cash burn and restored profitability
Savings reinvested to strengthen the value proposition.
Case Pic - VCP reset
Reset value creation plan from overload to delivery
Reset value creation plan from overload to delivery
Hard trade-offs and clear ownership unlocked execution.
CASE STUDIES

Work done in real operating environments.

Selected projects delivered for clients.

Case Pic - Strategic Repositionning
Pivoted from growth-at-all-costs to profitability
Pivoted from growth-at-all-costs to profitability
Commercial and cost discipline focused growth.
Case Pic - Strategy Shift
Shifted from hands-off to operating group
Shifted from hands-off to operating group
New strategic direction strengthened operational grip.
Case Pic - TOM
Centralized operating model to cut costs and execute faster
Centralized operating model to cut costs and execute faster
>€100m savings commuted into the budget through structural simplification.
More case studies
CLIENT TESTIMONIALS

What clients say.

We defined a clear, actionable strategy that balanced analytical depth with pragmatic execution. Heiner kept the team focused on what truly mattered and ensured fast progress without unnecessary complexity or organizational overload.

CEO

Platform Company
Our organization was not aligned with our strategy. Heiner’s direct questions helped translate the big picture into concrete organizational requirements and clear trade-offs. With this North Star in place, the operating model redesign moved quickly and led to clear decisions with strong buy-in.

COO

Services Company
When I stepped into my new role, there was little structure, few processes and limited data. Heiner quickly brought order and stability. His open challenge and sparring helped me regain control, focus the team and define a clear target picture.

CDO

Multi-Channel Retailer
The integration of our first international acquisition was successful. Heiner quickly built trust across both management teams, balanced perspectives and ensured decisions were taken and executed.

CEO

Tech Company
The approach to our growth strategy was structured and highly pragmatic. We assessed a broad set of markets, identified where our product had a clear edge and real growth potential and clarified the requirements for success.

Managing Director

SaaS Company
Heiner combines sharp business understanding with a constructive, hands-on mindset. He challenges assumptions, works closely with the team and helps turn ideas into shared, executable plans. I would gladly work with him again.

Regional CEO

Platform
He quickly got to the core of our problem and proposed tangible solutions. When stakeholders were skeptical about the identified potential, he rolled up his sleeves and led a pilot that convinced even the last skeptic.

COO

Retailer
Contact

Get in touch to discuss your situation.

Let’s talk if you’re facing growth, transformation or performance challenges.